Legal advertising under the microscope
Author(s): Darcy R. Merkur
July 13, 2015
Darcy Merkur has had enough. Whether it’s misleading information about the amount of experience a law firm has on display with apparent pride on the side of a bus or phallic innuendo suggestive of big settlements strategically placed above men’s urinals at the Air Canada Centre, legal advertising in Ontario, in his view, has gotten out of hand.
“It’s everywhere. It’s misleading at various times regarding trial experience, overall experience. It’s a real problem,” says Merkur, a personal injury lawyer and partner at Thomson Rogers.
“We think the public has been misled. We’d love some solutions.”