Thomson Rogers LLP is currently seeking a creative, proactive, detail-oriented Content & Marketing Specialist with exceptional writing skills to join its team.
About Us
Celebrating 90 years of advocacy, Thomson Rogers LLP is one of Ontario’s most trusted and long-standing law firms. Since 1935, the firm has represented individuals and families facing life-altering injuries and complex legal challenges. Our lawyers lead high-stakes cases in personal injury, medical malpractice, family law, along with municipal, planning, and expropriation law.
Overview
Reporting to the Director of Marketing, the Content & Marketing Specialist supports the firm’s marketing, communications, and business development initiatives. This role combines writing, editing, and content management (including website copy, email campaigns, newsletters, and more) with strategic project support, research and analysis, presentation development, and other related activities.
The ideal candidate is passionate about marketing, thrives in a fast‑paced environment, and demonstrates exceptional attention to detail, strong organizational skills, and excellent written and verbal communication skills.
Application Requirements
- Your resume and cover letter
- Links to social media accounts you currently manage or have managed
- A writing sample (e.g., an article you have authored)
Key Responsibilities
- Support the Director of Marketing by developing and implementing strategic marketing plans
- Create, draft, edit, and publish engaging social media campaigns and promotional materials for the year and monitor KPIs
- Draft copy for articles, publications, events, website content (including SEO-optimized content), CRM campaigns, etc.
- Review, monitor, and evaluate paid search campaigns and support multi-channel marketing initiatives (e.g., Demand Gen, Performance Max)
- Collaborate with the Marketing Team on event-related items, including developing event‑related copy, brainstorming graphic designs that align with campaign objectives, and attending firm events
- Create strategies to ensure the brand is implemented across all marketing channels
- Collaborate with internal and external stakeholders, facilitate meetings, and support project execution
- Coordinate with legal publications for paid and earned media, including writing copy for award submission, articles, and biographies, etc.
- Draft press releases and support media relations initiatives
- Assist in planning and executing monthly Marketing Committee meetings and act as meeting notetaker
- Maintain and update the Trauma Resource Directory, its social media, and other mailing lists throughout the year
- Assist with budget planning, monitoring, and managing project timelines
- Conduct research and remain current on market and industry trends
- Perform other duties as required
Education/Experience
- 4-6 years of marketing and communications experience in a professional services environment, preferably a law firm
- Strong understanding of digital marketing, excellent written and verbal communication skills, strong presentation abilities, and online research capabilities
- CRM experience is required (HubSpot preferred)
- Proficiency with Microsoft Office Suite, Zoom, etc., and the ability to learn new software and operating systems (e.g., Adobe Express, Kofax Power PDF, WordPress, Monday.com, Hootsuite, etc.)
- A bachelor’s degree is required
Skills/Abilities
- Exceptional attention to detail and strong command of grammar
- Highly organized and proactive mindset with the ability to handle multiple projects and shifting priorities
- Thrives in a fast-paced, deadline-driven environment
- High degree of initiative and creativity
- Understanding of SEO/GEO and Google Ads
- Strong interpersonal and communication skills, both written and verbal
- Works effectively both independently and within a team
- Strong leadership and critical thinking abilities
- Ability to handle sensitive matters and maintain confidentiality
- Flexibility to adjust work hours to support business and event requirements
Administrative Matters
- Competitive salary
- Paid time off
- Employer-paid benefit coverage
- Hybrid model after the onboarding period
Reason for Opportunity
Vacancy
Expected Compensation Range
$70,000 – $90,000
At Thomson Rogers, we recognize that exceptional talent comes in many forms. Compensation will be tailored to reflect your experience, skill set, and the impact you are ready to make in this role.
Hiring Approach
From résumé review to in‑person interviews, every step of our hiring process is guided by HR at this time.
We thank all applicants in advance for their interest; however, only those candidates selected for an interview will be contacted.
How To Apply
We invite all candidates to submit their resume to Alison Russell, HR Specialist.
Thomson Rogers LLP
390 Bay Street, Suite 3100
Toronto, ON
M5H 1W2
trlaw.com