Digital Marketing Coordinator

Thomson Rogers Digital Marketing Coordinator

Thomson Rogers is currently seeking a creative Digital Marketing Coordinator.

About Us:

Thomson Rogers started professional practice in 1935 in Toronto, in what was then a two-person litigation law firm. Now, with nearly 90 years of experience, the firm has evolved into one of the largest personal injury law firms in Ontario and a leader, as well, in family law litigation, class action work, and land use litigation.

Overview:

Under the direction and support of the Director of Marketing, the Digital Marketing Coordinator supports the marketing, communications and business development activities of Thomson Rogers. The role encompasses a number of activities, including events, strategic project support, social media, research and analysis, data entry, copy writing, presentations, and other related activities. The ideal candidate will have a passion for marketing, is someone who thrives in a high paced environment, and has a keen attention to detail with excellent administrative skills.

Key Responsibilities

  • Support the Director of Marketing by implementing strategic plans
  • Collaborate with the Marketing Coordinator
  • Create/maintain content for the firm’s website, work with third-party vendors to update the website, and oversee the chat function and forms
  • Report website glitches to developer and maintain its functionality
  • Ensure developer follows mobile design best practices
  • Support and drive digital marketing initiatives – SEO analysis
  • Review, evaluate, and report on analytics and monitor results of digital marketing efforts
  • Create, generate, research and implement digital marketing campaigns and opportunities that meet strategic objectives
  • Manage and maintain website of affiliate Personal Injury organization and Trauma Resource Directory
  • Develop and prepare all graphic design for print and digital, including but not limited to ads, banners, social media posts, business cards, profile cards, conference posters, website graphics, PowerPoint presentations, etc.
  • Produce and edit photos and videos
  • Oversee and create best-in-class email marketing campaigns using CRM system
  • Maintain and create brand guidelines
  • Attend conferences and some in-person and virtual events
  • Manage Google business profiles, individual lawyer Google profiles, Google ads and review analytics
  • Work closely with third party vendors
  • Perform other duties as required

Education/Experience:

  • 3+ years of digital/graphic design experience in a professional services environment, preferably a law firm
  • Proficient in Adobe Creative Suite – Photoshop, Illustrator, InDesign, and Adobe Express – and Microsoft Office (Nice to have: Premier Pro)
  • Website design/management experience
  • Google AdWords and Google Analytics
  • Working knowledge of all social media platforms
  • Knowledge of html/css coding, video editing an asset
  • Possesses excellent digital and design marketing understanding, online research capabilities and experience with marketing systems
  • Knowledge of relevant firm computer software programs (e.g. Microsoft Office Suite, Zoom, Adobe, Kofax Power PDF, WordPress, Monday.com, etc.)
  • Experience using CRM system, an asset
  • Proven ability to provide creative marketing solutions upon receiving a project brief
  • Bachelor’s degree in graphic design, marketing, communications, or other related field
  • Must submit a digital portfolio in your application to be considered

Skills/Abilities:

  • Creative individual
  • Highly motivated with ability to handle multiple projects and shifting priorities
  • Thrive in a fast-paced, deadline-driven environment
  • Ability to collaborate successfully within a professional organization
  • Works well independently and within a team
  • Self-starter and leader with accomplished critical thinking skills
  • Ability to handle sensitive matters and maintain confidentiality
  • Flexibility to adjust hours and work the hours necessary to meet operating and business needs

Administrative Matters:  

  • Competitive salary
  • Paid time off
  • Employer paid benefit coverage
  • First three months of employment is full-time in the office, post three months probation, three days in the office

How to apply:

If you are looking for a new employment challenge and would like to join one of Canada’s leading law firms, please reply in confidence to:

Lina Ginevra

390 Bay Street, Suite 3100
Toronto, ON
M5H 1W2


Or by email

Thomson Rogers
Practising in Toronto since 1935

Only selected candidates will be contacted.